As a #Winnipeg real estate agent, most of my business comes via referrals from past clients and other networks, such as BNI. Internet leads and clients however, make up a close second. We learned that publishing a blog is a great way to build authority, distribute information and hopefully, find new clients. So you write a blog post, but no one comes to read it: which is why we're supposed to promote our posts on social media. But if you're busy working IN your business, writing blog posts with regularity is tough enough. You also have to solve these two issues:
Promote the post on social media
Blog and promote with regularity (not 3 posts one week, then nothing for a month)
Recently I found an excellent tool that solves those problems: Co-Schedule Calendar. Read on for some of the things I love about it, but here is a short, very helpful 2-minute video on the service.
Some of my favourite features so far:
Schedule Social Media Shares from your blog
While writing your latest post, you can schedule the post to be promoted on your social media channels, right from within the wordpress back end. Schedule it to appear right away, plus next week, then again next month, and even next year. It only takes a couple of minutes to customize the tweets, facebook share, google+ and linkedin shares, and in no time you'll have 15 social media shares ready to go.
All-In-One Calendar
Your calendar, which can be viewed both in the WP backend AND as a standalone app, shows all of your scheduled tweets and shares. You can customize the calendar to show just 1 week at a time, or 2, 3,4 or more weeks. Its a great way to make sure that you're doing something every day. When you see a blank spot, click a small icon and share some social media messages for that day.
Drag and Drop Easy
On your calendar, you can move your posts and social messages around to different days. See too many tweets bunched up on one day? Easy-peasy, pull some of them into another day.
Re-purpose old blog content
May the best feature is this: In the Calendar, you can search for your most popular posts, over the past day, week, month, year or all-time. The calendar will show you a list of your top 10 performing posts during that time period, and you can easily schedule any one (or all) of them to be promoted again in your social media services. Excellent for those days when you dont have new content to publish, but still want to keep in touch with your facebook or twitter followers.
Integration with other Services
I love the fact that with CoSchedule, I can post to Twitter, Facebook pages, profile AND groups (only groups I own), LinkedIn profile and pages, as well as Google+ pages. It is also integrated with Buffer, and can post to Tumblr as well. The ‘cheapest' subscription, at around $15 per month (if paid yearly) includes 5 social media services, which should be sufficient for most small business bloggers.
There are a lot of other features and benefits to this platform, including the ability to assign tasks to a team and manage that team.
Disclosure: If you purchase this service thru the links above or here, I will receive a discount on my subscription. Nice touch, but it does not make the above information any less true!
Bo Kauffmann is a residential real estate agent with over 18 yrs experience in helping buyers and sellers achieve their goals. Inducted into the REMAX Hall of Fame in 2010 and receiving the REMAX Lifetime Achievement Award in 2019, Bo has sold over 500 houses and condos in the Greater Winnipeg market. He is an accredited buyer representative (A.B.R.) and a Luxury Home Marketing Specialist.
Bo provides exceptional service to First-Time Home-Buyers, Seniors looking to downsize and Home Sellers of all ages.
He can be reached easily By E-Mail or call/text him Call/Text Here Our Latest Web-Stories
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As a #Winnipeg real estate agent, most of my business comes via referrals from past clients and other networks, such as BNI. Internet leads and clients however, make up a close second. We learned that publishing a blog is a great way to build authority, distribute information and hopefully, find new clients. So you write a blog post, but no one comes to read it: which is why we're supposed to promote our posts on social media. But if you're busy working IN your business, writing blog posts with regularity is tough enough. You also have to solve these two issues:
Your calendar, which can be viewed both in the WP backend AND as a standalone app, shows all of your scheduled tweets and shares. You can customize the calendar to show just 1 week at a time, or 2, 3,4 or more weeks. Its a great way to make sure that you're doing something every day. When you see a blank spot, click a small icon and share some social media messages for that day.
