Top 10 Questions to ask your Real Estate Listing Agent (Video)

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10 Questions to ask BEFORE you hire your next Listing Agent

If you’re thinking of selling your house or condo, and do not know a real estate listing agent, you’re likely going to interview a couple of REALTORS®.  Here is a list of 10 questions to ask them BEFORE you hire them.  Plus one question you should NEVER ask.

1) How long have you been in the business?

Reason for asking: With the lure of ‘quick and easy money’ (believe me, its NOT), every one with a few spare dollars and some extra time has decided to get into real estate.  The joke is that in some States, liquor stores will accept, as forms of identification, your drivers license or your real estate license.  I sometimes compare a Listing Agent to a Restaurant:  Out of every 10 that start up, only 1 is still around after 2 years.  Answer to look for:  Minimum of 4 years experience.

2) Where do you advertise my home?

Reason for asking: Nearly every Real Estate Listing Agent uses the MLS®.  Its a powerful way of getting your house noticed by buyers and other agents.  But its not the ONLY way.  Recent studies show that between 80% to 87% of home buyers start their search on the internet and one study shows that only 1-in-3 use the MLS® as their primary tool.  So the answer you should be looking for includes not only the MLS®, but extensive internet presence.  Here is my marketing plan for your home.

3) Who will photograph my home?

Reason for asking:  A lot of agents try and cut corners by whipping out the cell phone and taking a few shots.  Don’t think thats true?  Google the phrase “Bad photos on the MLS” and sit back with some popcorn…..you’ll be entertained.

The right answer is:  “I have a specialist who takes all my listing photos for me.”

4)  Do you have a website?

Reason for asking:  This goes hand-in-hand with the previous question.  With such a high percentage of people looking on the internet, your Real Estate Listing Agent should have an effective website.  I’m constantly amazed at how many agents don’t even have a simple site, let alone a professionally managed, search engine optimized site.  Answer to look for here is a definite YES, with some explanation of how effective the site is, Google ranking, Alexa ranking etc

5) Are you active on Social Media?

Reason for asking: thats where the buyers are.  Does your prospective agent interact with those potential buyers?

Answer to look for: ” Yes, here is my facebook page, my twitter account, my youtube channel, my pinterest account….. etc.

6) How many homes do you sell in a year?

Reason for asking:  goes to experience.  Find you how many homes the average real estate listing agent in your town or city sells and then compare.  Answer to look for: Average is ok, but more experience is better.  On the opposite end of the scale, if your prospective listing agent always carries in excess of 15 or 20 listings, how much time will he or she have to work on your home?  Look for a nice balance.

7) If something goes wrong, who will I be dealing with?

Reason for asking:  Many a Real Estate Listing Agent runs a ‘team’, and the only time you’ll actually be dealing with him is during your initial interview.  And trust me…something WILL go wrong.  Perhaps as little as spelling mistakes or poor picture quality in your listing, or it could be more significant such as the wrong price shown in the listing.  Or perhaps you’ll just have some questions about feedback from the last showing.  In all likelyhood, you will want to talk to someone about your listing, so make sure that you know who you’re going to be dealing with.  the preferred answer here : “If any issues come up, you call ME directly anytime.  You’re NOT going to be talking with my secretary, my assistant or my butler….  here is my cell number, it goes directly to ME”.

8) Is this your full-time occupation?

Reason for asking: In many jurisdictions, it is NOT a requirement that a Real Estate Listing Agent practice his craft full-time.  While some places, such as my native Winnipeg, DO require that real estate be our ONLY profession, there are many places where your Real Estate Listing Agent could work on your file during the day, and then serve your meals at the local restaurant at night.  Answer to look for: YES!  Don’t list with a real estate listing agent who might have to choose between showing your home and picking up an extra shift at the local Piggly-Wiggly for some fast cash.

9) How can I reach you?

Reason for asking:  Chances are you will need to talk with your real estate listing agent, to ask him questions or to get updates.  Make sure he or she has a cell phone, pager, e-mail and any number of ways for you to contact them.

10) What is your commission rate?

Like anything else in life, you get what you pay for.  Make sure that the cut-rate commission doesn’t also cut the most important parts of the service, such as advertising and ongoing support.


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14 Comments on "Top 10 Questions to ask your Real Estate Listing Agent (Video)"

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[…] you’re interviewing several agents for the job of marketing your home, here is a list of 10 questions to ask them!  In addition, ask real estate agents to SHOW you what they have done for their selling clients in […]

Isabel
Guest

I appreciate all these tips because my husband and I are planning to sell our house and move to a smaller place when he retires. I couldn’t agree more, finding a dedicated and full-time realtor is crucial and there is nothing more annoying than someone who is not available to answer your questions or close the deal.

Kevin M
Guest

I have alot more questions for an agent. The reasons given here are going to help me formulate my questions better. Thanks

vrimee
Guest

Commission rate is one of the important questions to be asked to a real estate agent. If they have a website, it will be good to find more information and reviews about them. We can also ask about the recent properties sold by them and their contact information so that we can get a real feedback.

Shar
Guest

I wish I found this video a year ago because I was asking my agents the question you don’t ask! This video was a wealth of information and I’m glad I found it when I did! Thanks Bo!

Nicole
Guest
My favorite question of all is, If something goes wrong who will I be dealing with? Nothing is more frustrating when you have an issue, even a small one, and your agent is not available. Mine decided to go on a 1 week vacation just before we were set to close. Her 1 week vacation cost us an entire month!!!… Read more »
SherylP
Guest

It is a good thing that I stumbled upon this as I may be looking for a realtor soon. I have a few friends who had some unfortunate experiences before and I was already warned that I should be careful if ever I will be needing someone. These questions will definitely help me when that time comes.

Jasmine
Guest
About two years ago, we sold our house and moved to the new one. We must have hired at least 3 realtors in a span of 3 months. If we made a list of things, just like the questions you mention, it wouldn’t have been such a hassle to sell our home. I’ll definitely keep these questions in mind. A… Read more »
Ryan1
Guest

Haha, I wish I saw this before. Are you full-time, lol. So many part-time realtors out there trying to make a quck buck, thanks REMAX.

Agnes Magdaraog
Guest

Thanks for this guidelines as it would definitely help me a lot hen hiring on my nest real- estate- agent. And let me share this article to my friends.

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